Bot protection (Cloudflare, Akamai, DataDome and others) often turns AI agents away even when robots.txt allows them. Then no AI can read your prices or stock. Real agents come from their companies' own IP addresses, so treat this as a strong signal, not proof.

What we found

Normal visit (browser-like): Answered
ChatGPT search: Answered
ChatGPT browsing for a user: Answered
Perplexity search: Answered
Perplexity answering a user: Answered
Claude fetching for a user: Answered

AI search and assistants allowed in robots.txt

Your robots.txt lets ChatGPT, Google, Perplexity, Claude, Bing and Apple read your pages.

Why it matters

AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.

What we found

OAI-SearchBot (OpenAI): Allowed
ChatGPT-User (OpenAI): Allowed
Googlebot (Google): Allowed
Bingbot (Microsoft): Allowed
PerplexityBot (Perplexity): Allowed
Perplexity-User (Perplexity): Allowed
Claude-SearchBot (Anthropic): Allowed
Claude-User (Anthropic): Allowed
Applebot (Apple): Allowed

Fast, secure homepage

Your homepage answered in 1.5 seconds over HTTPS.

Why it matters

AI agents fetch pages while the shopper waits. Slow pages time out and get skipped.

AI training crawlers

not scored

Training crawlers are allowed.

Why it matters

Training crawlers collect data to build models. Blocking them is a reasonable choice and does not hide you from AI shopping answers, so it does not affect your score.

Product data

Can AI understand your products?

96/100

Ratings and reviews in structured data

67% of sampled products publish ratings.

Why it matters

When a shopper asks for the best option, agents weigh ratings. Reviews that only render in a widget are invisible to most agents.

How to fix

Use a reviews app that adds aggregateRating and review to your product JSON-LD.

On Shopify: Judge.me, Okendo, Yotpo and Loox can publish review structured data; turn that option on.

Products described in structured data

3 of 3 product pages have Product structured data (JSON-LD).

Why it matters

Structured data is the machine-readable version of your product page. Agents rely on it for exact prices, stock and variants instead of guessing from text.

What we found

/products/kajal-kohl: Product found
/products/overnight-skin-recovery-kit-for-night-repair-anti-ageing-skin-renewal: Product found
/products/3-ceramide-complex-copper-peptide-face-serum: Product found

Price, stock and essentials complete

Name, image, description, brand, price, currency and stock status are all present.

Why it matters

An agent comparing products needs the price, currency and stock status to recommend you. A missing brand or thin description makes you lose to a competitor with complete data.

What we found

Name: 100% of products
Image: 100% of products
Description: 100% of products
Brand: 100% of products
Price: 100% of products
Currency: 100% of products
Stock status: 100% of products

Product identifiers (GTIN, MPN or SKU)

100% of sampled products carry a GTIN, MPN or SKU.

Why it matters

Identifiers let agents match your product to the same item elsewhere, merge reviews, and compare prices with confidence.

Product details visible without JavaScript

Name and price are in the page HTML itself.

Why it matters

Many AI agents read the raw HTML and do not run JavaScript. If your price is drawn by a script, they see a page without a price.

Shipping and returns in product data

Shipping details on 100% and return policy on 100% of sampled products.

Why it matters

"Free delivery by Friday" and "30-day returns" decide many purchases. Agents can only promise them when the data says so.

Agentic commerce

Can AI shop your store?

100/100

Universal Commerce Protocol (UCP) profile

Published at /.well-known/ucp (version 2026-08-25). Agents can: Check out, Delivery options, Apply discounts, Build carts, Track orders, Search products, Look up products and Sign in the shopper.

Why it matters

UCP is the open standard from Google and Shopify that lets AI agents search your catalog, build a cart and check out directly, in Google AI Mode, Gemini and other agents.

What we found

Check out: dev.ucp.shopping.checkout
Delivery options: dev.ucp.shopping.fulfillment
Apply discounts: dev.ucp.shopping.discount
Build carts: dev.ucp.shopping.cart
Track orders: dev.ucp.shopping.order
Search products: dev.ucp.shopping.catalog.search
Look up products: dev.ucp.shopping.catalog.lookup
catalog: dev.shopify.catalog
Sign in the shopper: dev.ucp.common.identity_linking

ChatGPT Instant Checkout (ACP)

not scored

Can't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.

Why it matters

OpenAI and Stripe's Agentic Commerce Protocol lets shoppers buy inside ChatGPT. Merchants apply through OpenAI and send a product feed.

Trust

Can AI trust your store?

0/100

Returns, shipping and contact pages linked

Not linked from your homepage: contact.

Why it matters

Agents answer "can I return it?" and "how fast is delivery?" before recommending a store. Missing policies make you look riskier than a competitor.

What we found

Returns: Linked
Shipping: Linked
Contact: Not found
Privacy: Linked

How to fix

Link these pages in your footer.

On Shopify: Settings > Policies, then add the policy pages to your footer menu in Online Store > Navigation.

Brand identity in structured data

No Organization structured data on your homepage.

Why it matters

Organization data tells agents who you are: name, logo and official social profiles. It helps them trust that your store is the real brand.

How to fix

Add Organization JSON-LD to your homepage with name, url, logo and sameAs links to your social profiles.

On Shopify: Many themes add it from the logo and social links in theme settings; fill those in.

Discovery

Can AI find all your products?

100/100

Sitemap lists your products

Sitemap found with product pages listed.

Why it matters

Search and AI crawlers use your sitemap to discover every product, including new ones, instead of waiting to stumble on links.

llms.txt

not scored

You publish /llms.txt.

Why it matters

llms.txt is a proposed plain-text guide to your site for AI tools. No major shopping agent has said it uses it, so it does not affect your score.

What this audit can and can't see

We sampled 3 products; the rest of the catalog can differ.
Firewall results come from our servers; real AI agents use their own verified addresses.
Products sampled: Organic Black Kajal Pencil/Kohl - Raven, Overnight Skin Recovery Kit | For Night Repair, Anti-Ageing & Skin Renewal, 3% Ceramide Complex + Copper Peptide Face Serum

Check another store

Compare with a competitor to see who AI agents can serve better.

New audit