Agent-ready

AI shopping agents can reach, understand and buy from your store.

12 of 13 scored checks passed · Audited Sep 26, 2026, 12:02 PM

Score card

Fix these first

The changes that make the biggest difference for AI agents.

01Improve

Returns, shipping and contact pages linked

Not linked from your homepage: shipping.

Fix: Settings > Policies, then add the policy pages to your footer menu in Online Store > Navigation.

Details

What AI assistants say about you

Live answers · not part of the score

We asked ChatGPT, Perplexity and Claude with web search on, the way a shopper would.

0 of 3

new-shopper answers name Mamaearth

3 of 6

answers link to your site

Asked about your store

“Is Mamaearth (mamaearth.in) a good place to buy from? What do they sell?”

ChatGPT

Links your site

Mamaearth appears to be a real, established Indian personal-care brand, and its official site shows a very broad product range. They sell skin care, hair care, body care, baby care, makeup, men’s grooming/beard care, oral care, fragrances, and related products. Their own support page says they have products for babies (0–5 years), moms-to-be, new moms, natural beauty products, and traditional recipes. What they sell - Skincare: face wash, sunscreen, serums, moisturizers, masks, scrubs, toners, face creams, body lotion, lip balm, etc. - Hair care: shampoo, conditioner, hair oil, hair mask, hair serum, hair styling products. - Baby care: baby skin-care and related baby products. - Makeup: lipstick, kajal, compact, concealer, eyeliner, mascara, foundation, etc. - Body care / body combos: body lotion, aloe vera gel, massage oil, etc. Is it a good place to buy from? - Probably yes, if you want a mainstream D2C beauty/personal-care brand with a huge catalog and you like shopping directly from the brand’s official store. Their site lists a large number of products and reviews, and they promote claims like cruelty-free and made-safe/toxin-free positioning. - But it’s worth being cautious, because customer-review sites show mixed experiences; for example, Trustpilot has recent negative reviews from June 2026 alongside other feedback. Bottom line: Mamaearth is a legitimate place to buy beauty and personal-care products, but whether it’s “good” depends on the specific product and your skin/hair needs. If you want, I can also help you with: 1. a quick quality/reputation check, or 2. product recommendations from Mamaearth for skin, hair, or baby care.

Perplexity

Links your site

Mamaearth is a beauty and personal-care brand, and it sells skincare, hair care, body care, baby care, and makeup products. Based on the search results, it appears to be a mixed-risk place to buy from: the brand and app show many positive ratings and product reviews, but Trustpilot reviews for the website are notably more negative, with complaints about irritation, quality issues, missing or used items, and weak customer support. What they sell includes: - Skincare products such as face wash, moisturizers, sunscreen, and acne-related kits. - Hair care products such as hair oil, shampoo, conditioners, and hair-fall control kits. - Body care products including lotions and body products. - Baby care products such as baby lotion and baby-safe moisturizers. - Makeup items, according to the app description. If your question is whether it is a *safe* or *reliable* place to buy from, the evidence is mixed rather than clearly positive or negative. The official site and app present the brand favorably and show high ratings, but independent review platforms contain repeated complaints about product effectiveness, skin reactions, delivery issues, and customer-service problems.

Claude

Links your site

What Mamaearth Sells Mamaearth sells natural skin, hair, body, baby and makeup products. The company offers baby care, hair care, skin care, body care, and some wellness items. Their product range includes targeted solutions like anti-hair fall ranges, pigmentation serums, and acne solutions. Is It a Good Place to Buy From? The reviews are quite mixed, so it depends on your priorities: Product Quality - Mixed Results: Some customers were satisfied with specific items that suited their unique skin types, with consumers particularly appreciating gentle options like natural baby shampoos and travel-friendly products. However, reviewers noted that while certain selections worked well, the overall consistency and reliability needed significant improvements. Customer Service & Delivery Issues - Major Concerns: Multiple customers reported that the customer support system is very bad, with complaints about lack of responses to messages and order inquiries. Some customers complained that orders were not received on the promised date, and others reported order cancellations with delayed refunds. Overall Rating: On PissedConsumer, Mamaearth has a 1.5 star rating based on 144 customer reviews, with consumers being mostly dissatisfied. Bottom Line: While some customers praise the product quality and natural ingredients, there are significant concerns about customer service, delivery delays, and refund processes. If you do order, consider using prepaid options cautiously given the refund complaints, and research specific product reviews before purchasing.

Asked as a new shopper

“What are the best online stores to buy face cleanser in India?”

ChatGPT

Doesn't name MamaearthNo link to your site

Some of the best online stores in India for buying face cleanser are: - Nykaa — one of the strongest beauty-focused marketplaces, with a huge cleanser catalog and many popular skincare brands. - Myntra — has a large face wash/cleanser selection and is actively listing many skincare brands. - Amazon.in — very broad selection, including face-wash bestsellers and many brand options. - Purplle — beauty-specialist store with cleanser listings and skincare-focused inventory. - Tata CLiQ / Tata CLiQ Luxury — good option for premium and branded beauty products; Tata CLiQ has a dedicated personal-care section. If you want the best overall picks by use case: - For widest beauty selection: Nykaa - For deals and broad marketplace shopping: Amazon or Myntra - For skincare-focused beauty shopping: Purplle - For premium/luxury brands: Tata CLiQ / Tata CLiQ Luxury If you want, I can also give you a ranked list by price, authenticity, or best for dry/oily/acne-prone skin.

Perplexity

Doesn't name MamaearthNo link to your site

If you want the best online stores in India for buying face cleanser, the strongest general options are Nykaa, Tira, Tata 1mg, Purplle, Flipkart, Shopsy, PharmEasy, Smytten, and BigBasket. A practical way to choose is: - Nykaa — best for a wide beauty-focused selection of face washes and cleansers. - Tira — good for multi-price-point cleanser options on a beauty platform. - Tata 1mg — useful if you want cleansers/facewash from a health-and-personal-care marketplace. - Purplle — solid for face wash from top brands on a beauty site. - PharmEasy — convenient if you want skincare/face cleanser deals and pharmacy-style shopping. - Flipkart / Shopsy — broad marketplace options and easy price comparison. - BigBasket — good if you already shop household/personal-care items there. - Smytten — worth checking if you want cleanser options from multiple skincare brands. - Moglix — has face wash listings, though it is less focused on beauty than the others. For most shoppers, the best overall starting points are Nykaa and Tira for beauty selection, and Flipkart or PharmEasy if you want broader price comparison and frequent discounts. If you want, I can also rank these by best prices, best for sensitive skin, or best premium brands.

Claude

Doesn't name MamaearthNo link to your site

Here are the best online stores to buy face cleanser in India: 1. Flipkart - Shop the best cleanser face wash online at Flipkart with top brands like Cetaphil, VLCC, and Neutrogena. 2. Sephora India - Buy facial cleansers from Sephora and discover top-rated face care, face wash, and face cleanser for all skin types and concerns. 3. Tira - Shop for Face Washes & Cleansers products from top brands like Cetaphil, SKIN1004, Bioderma online at Tira. 4. Dot & Key - Direct brand website offering face wash products specifically tailored to different skin types. 5. Clinikally - An online store specializing in face wash products with various formulations for different skin concerns. 6. Skeyndor - Offers their own collection of face cleansers for both men and women. 7. Brand Direct Stores - You can also purchase directly from brand websites like POND'S India. These platforms offer a wide variety of brands, price ranges, and formulations suitable for different skin types including oily, dry, combination, and sensitive skin.

Access

Can AI agents reach your store?

100/100

Firewall lets AI agents in

Your site answered all 5 AI agents we tested.

Why it matters

Bot protection (Cloudflare, Akamai, DataDome and others) often turns AI agents away even when robots.txt allows them. Then no AI can read your prices or stock. Real agents come from their companies' own IP addresses, so treat this as a strong signal, not proof.

What we found

Normal visit (browser-like)
Answered
ChatGPT search
Answered
ChatGPT browsing for a user
Answered
Perplexity search
Answered
Perplexity answering a user
Answered
Claude fetching for a user
Answered

AI search and assistants allowed in robots.txt

Your robots.txt lets ChatGPT, Google, Perplexity, Claude, Bing and Apple read your pages.

Why it matters

AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.

What we found

OAI-SearchBot (OpenAI)
Allowed
ChatGPT-User (OpenAI)
Allowed
Googlebot (Google)
Allowed
Bingbot (Microsoft)
Allowed
PerplexityBot (Perplexity)
Allowed
Perplexity-User (Perplexity)
Allowed
Claude-SearchBot (Anthropic)
Allowed
Claude-User (Anthropic)
Allowed
Applebot (Apple)
Allowed

Fast, secure homepage

Your homepage answered in 0.5 seconds over HTTPS.

Why it matters

AI agents fetch pages while the shopper waits. Slow pages time out and get skipped.

AI training crawlers

not scored

Training crawlers are allowed.

Why it matters

Training crawlers collect data to build models. Blocking them is a reasonable choice and does not hide you from AI shopping answers, so it does not affect your score.

Product data

Can AI understand your products?

100/100

Products described in structured data

3 of 3 product pages have Product structured data (JSON-LD).

Why it matters

Structured data is the machine-readable version of your product page. Agents rely on it for exact prices, stock and variants instead of guessing from text.

What we found

/products/rice-water-cleanse-protect-combo-100ml-50g
Product found
/products/daily-glow-combo
Product found
/products/spotless-skin-combo
Product found

Price, stock and essentials complete

Name, image, description, brand, price, currency and stock status are all present.

Why it matters

An agent comparing products needs the price, currency and stock status to recommend you. A missing brand or thin description makes you lose to a competitor with complete data.

What we found

Name
100% of products
Image
100% of products
Description
100% of products
Brand
100% of products
Price
100% of products
Currency
100% of products
Stock status
100% of products

Product identifiers (GTIN, MPN or SKU)

100% of sampled products carry a GTIN, MPN or SKU.

Why it matters

Identifiers let agents match your product to the same item elsewhere, merge reviews, and compare prices with confidence.

Product details visible without JavaScript

Name and price are in the page HTML itself.

Why it matters

Many AI agents read the raw HTML and do not run JavaScript. If your price is drawn by a script, they see a page without a price.

Ratings and reviews in structured data

Ratings are published for sampled products.

Why it matters

When a shopper asks for the best option, agents weigh ratings. Reviews that only render in a widget are invisible to most agents.

Shipping and returns in product data

Shipping details on 100% and return policy on 100% of sampled products.

Why it matters

"Free delivery by Friday" and "30-day returns" decide many purchases. Agents can only promise them when the data says so.

Agentic commerce

Can AI shop your store?

100/100

Universal Commerce Protocol (UCP) profile

Published at /.well-known/ucp (version 2026-08-25). Agents can: Check out, Delivery options, Apply discounts, Build carts, Track orders, Search products, Look up products and Sign in the shopper.

Why it matters

UCP is the open standard from Google and Shopify that lets AI agents search your catalog, build a cart and check out directly, in Google AI Mode, Gemini and other agents.

What we found

Check out
dev.ucp.shopping.checkout
Delivery options
dev.ucp.shopping.fulfillment
Apply discounts
dev.ucp.shopping.discount
Build carts
dev.ucp.shopping.cart
Track orders
dev.ucp.shopping.order
Search products
dev.ucp.shopping.catalog.search
Look up products
dev.ucp.shopping.catalog.lookup
catalog
dev.shopify.catalog
Sign in the shopper
dev.ucp.common.identity_linking

ChatGPT Instant Checkout (ACP)

not scored

Can't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.

Why it matters

OpenAI and Stripe's Agentic Commerce Protocol lets shoppers buy inside ChatGPT. Merchants apply through OpenAI and send a product feed.

Trust

Can AI trust your store?

70/100

Returns, shipping and contact pages linked

Not linked from your homepage: shipping.

Why it matters

Agents answer "can I return it?" and "how fast is delivery?" before recommending a store. Missing policies make you look riskier than a competitor.

What we found

Returns
Linked
Shipping
Not found
Contact
Linked
Privacy
Linked

How to fix

Link these pages in your footer.

On Shopify: Settings > Policies, then add the policy pages to your footer menu in Online Store > Navigation.

Brand identity in structured data

Organization data found with a logo and 7 linked profiles.

Why it matters

Organization data tells agents who you are: name, logo and official social profiles. It helps them trust that your store is the real brand.

Discovery

Can AI find all your products?

100/100

Sitemap lists your products

Sitemap found with product pages listed.

Why it matters

Search and AI crawlers use your sitemap to discover every product, including new ones, instead of waiting to stumble on links.

llms.txt

not scored

You publish /llms.txt.

Why it matters

llms.txt is a proposed plain-text guide to your site for AI tools. No major shopping agent has said it uses it, so it does not affect your score.

What this audit can and can't see

Check another store

Compare with a competitor to see who AI agents can serve better.

New audit