Mostly ready

AI agents can read your store but cannot shop it directly yet.

7 of 13 scored checks passed · Audited Sep 26, 2026, 12:02 PM

Score card

Fix these first

The changes that make the biggest difference for AI agents.

01Fix

Universal Commerce Protocol (UCP) profile

No UCP profile at /.well-known/ucp on your domain.

Fix: Shopify serves UCP for online stores automatically. If your domain runs a custom (headless) front end, forward /.well-known/ucp to your myshopify.com domain.

Details
02Improve

Firewall lets AI agents in

Your site answered 2 of 5 AI agents but refused Perplexity search, Perplexity answering a user and Claude fetching for a user.

Fix: Shopify's own storefront allows these agents. If Cloudflare or another proxy sits in front of your Shopify store, allow verified AI bots there.

Details
03Fix

Brand identity in structured data

No Organization structured data on your homepage.

Fix: Many themes add it from the logo and social links in theme settings; fill those in.

Details

What AI assistants say about you

Live answers · not part of the score

We asked ChatGPT, Perplexity and Claude with web search on, the way a shopper would.

3 of 3

new-shopper answers name Bombas

5 of 6

answers link to your site

Asked about your store

“Is Bombas (bombas.com) a good place to buy from? What do they sell?”

ChatGPT

Links your site

Bombas appears to be a legitimate, established brand, and their official site shows they sell socks, underwear, T-shirts, slippers, and shoes. They also emphasize a “one purchased = one donated” mission and a 100% Happiness Guarantee. As for whether it’s a good place to buy from: - Pros: strong comfort-focused branding, broad everyday basics, donation mission, and a stated happiness guarantee. - What to watch: prices are on the higher side for basics, so whether it’s “good” depends on whether you value the comfort/mission enough to pay more. The site itself shows items like multi-packs and premium slippers/shoes at higher price points. If you want, I can also check recent third-party reviews and return-policy details to give you a more practical “worth it or not” verdict.

Perplexity

Links your site

Bombas sells socks and related apparel, and it appears to be a legitimate brand with many customers praising the comfort and quality of its products. That said, whether it is a good place to buy from depends on what you value: product reviews on Bombas’ own site are very positive, but Trustpilot reviews are much more negative, especially about shipping delays, missing items, and customer service. What they sell: - Socks are clearly the core product, including no-show socks, ankle socks, compression socks, and performance socks. - The Trustpilot business category also identifies Bombas as an apparel/underwear store, which matches the product focus shown on its site. Is it a good place to buy from? - Probably yes for product quality: Bombas’ product pages show very high ratings, with tens of thousands of reviews for some sock styles and frequent praise for comfort, fit, and support. - Maybe not if you care most about hassle-free ordering: Trustpilot reviewers repeatedly mention delayed delivery, missing items, and difficult-to-reach support, and the overall Trustpilot rating is low. - The most reliable read from the results is that Bombas seems to make well-liked socks, but its order fulfillment and customer service experience is inconsistent. If you want, I can also summarize which Bombas items are most popular or help you judge whether it’s worth buying in your country based on shipping and returns.

Claude

No link to your site

What Bombas Sells Bombas is known mainly for their socks, but has since expanded into other clothing categories. The company added T-shirts to their range in 2019 and later expanded into other clothing and the underwear and footwear categories. Their product line also includes slippers, shoes, and related apparel items. Is Bombas a Good Place to Buy From? Bombas has mixed reviews, with both strengths and notable concerns: Positive Aspects: - Many customers praise the products for consistently excellent quality and appreciate their customer service. - For every item purchased, a clothing item is donated to a homeless shelter or homelessness-related charity, which appeals to socially conscious shoppers. - Some customers report that exchanges and returns are easy with quick replacement and smooth refunds. Concerns: - Consumers express significant dissatisfaction with customer service. - Many customers experienced significant delays with order fulfillment and report a lack of response from customer service. - Reviews note comfortable socks at a medium price level, but expect occasional delivery tracking problems and the need to contact customer service for fixes, with returns and exchanges potentially requiring persistence. In summary, Bombas can be a good choice if you value quality comfort products and supporting charitable donations, but be aware of potential shipping delays and customer service responsiveness issues. Their "100% Happiness Guarantee" may help if problems arise, though some customers report difficulties accessing this benefit.

Asked as a new shopper

“Where can I buy Women's Saturday Suede Slip-On online?”

ChatGPT

Names BombasLinks your site

You can buy the Women’s Saturday Suede Slip-On online from: - Bombas directly: the official product page lists it for $110. - Scheels: their product page also carries the item. - Resale marketplaces like eBay and Poshmark if you’re open to secondhand or third-party listings. A few notes: - The official Bombas page shows available colors like Mushroom Grey, Faded Rose, Taupe, Dusty Purple, and Camel. - Bombas says they offer free shipping over $75 and free returns on the official site. If you want, I can also help you find the best current price or available sizes/colors right now.

Perplexity

Names BombasLinks your site

You can buy Women's Saturday Suede Slip-On online directly from Bombas, where it’s listed in the Women’s Slippers collection for $110 and on the product page. Other online retailers in your results appear to carry similar suede slip-on styles, but not this exact Bombas model, including DSW, Zappos, Nordstrom Rack, Macy’s, DICK’S Sporting Goods, and Target.

Claude

Names BombasLinks your site

You can buy Women's Saturday Suede Slip-On shoes from Bombas (the brand that makes them) through several online retailers: 1. Official Bombas Website: Bombas.com offers the Women's Saturday Suede Slip-On directly from the brand 2. eBay: Multiple sellers are offering the shoes in various colors and sizes 3. Mercari: The shoes are available on Mercari from verified sellers 4. Scheels.com: Scheels carries the Saturday Suede Slip-On with premium, water-resistant suede 5. Borderfree: The shoes are available through this international shopping platform The official Bombas website would be your best option for guaranteed authenticity and full selection, though eBay and other retailers may offer competitive pricing options as well.

Access

Can AI agents reach your store?

75/100

Firewall lets AI agents in

Your site answered 2 of 5 AI agents but refused Perplexity search, Perplexity answering a user and Claude fetching for a user.

Why it matters

Bot protection (Cloudflare, Akamai, DataDome and others) often turns AI agents away even when robots.txt allows them. Then no AI can read your prices or stock. Real agents come from their companies' own IP addresses, so treat this as a strong signal, not proof.

What we found

Normal visit (browser-like)
Rate limited
ChatGPT search
Answered
ChatGPT browsing for a user
Answered
Perplexity search
Rate limited (HTTP 429)
Perplexity answering a user
Rate limited (HTTP 429)
Claude fetching for a user
Rate limited (HTTP 429)

How to fix

In your CDN or firewall, allow verified AI agents: OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User and Claude-User. On Cloudflare, check Security > Bots and AI Crawl Control.

On Shopify: Shopify's own storefront allows these agents. If Cloudflare or another proxy sits in front of your Shopify store, allow verified AI bots there.

AI search and assistants allowed in robots.txt

Your robots.txt lets ChatGPT, Google, Perplexity, Claude, Bing and Apple read your pages.

Why it matters

AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.

What we found

OAI-SearchBot (OpenAI)
Allowed
ChatGPT-User (OpenAI)
Allowed
Googlebot (Google)
Allowed
Bingbot (Microsoft)
Allowed
PerplexityBot (Perplexity)
Allowed
Perplexity-User (Perplexity)
Allowed
Claude-SearchBot (Anthropic)
Allowed
Claude-User (Anthropic)
Allowed
Applebot (Apple)
Allowed

Fast, secure homepage

Your homepage answered in 1.4 seconds over HTTPS.

Why it matters

AI agents fetch pages while the shopper waits. Slow pages time out and get skipped.

AI training crawlers

not scored

Training crawlers are allowed.

Why it matters

Training crawlers collect data to build models. Blocking them is a reasonable choice and does not hide you from AI shopping answers, so it does not affect your score.

Product data

Can AI understand your products?

83/100

Product details visible without JavaScript

On 1 of 3 product pages, the name or price only appears after JavaScript runs.

Why it matters

Many AI agents read the raw HTML and do not run JavaScript. If your price is drawn by a script, they see a page without a price.

How to fix

Render product name and price on the server (server-side rendering or static generation), not only in the browser.

Ratings and reviews in structured data

0% of sampled products publish ratings.

Why it matters

When a shopper asks for the best option, agents weigh ratings. Reviews that only render in a widget are invisible to most agents.

How to fix

Use a reviews app that adds aggregateRating and review to your product JSON-LD.

On Shopify: Judge.me, Okendo, Yotpo and Loox can publish review structured data; turn that option on.

Shipping and returns in product data

Shipping details on 0% and return policy on 0% of sampled products.

Why it matters

"Free delivery by Friday" and "30-day returns" decide many purchases. Agents can only promise them when the data says so.

How to fix

Add shippingDetails and hasMerchantReturnPolicy to each offer, or set them account-wide in Google Merchant Center.

Products described in structured data

3 of 3 product pages have Product structured data (JSON-LD).

Why it matters

Structured data is the machine-readable version of your product page. Agents rely on it for exact prices, stock and variants instead of guessing from text.

What we found

/products/womens-saturday-suede-slip-on
Product found
/products/mens-suede-moccasin-slipper
Product found
/products/take-back-bag
Product found

Price, stock and essentials complete

Name, image, description, brand, price, currency and stock status are all present.

Why it matters

An agent comparing products needs the price, currency and stock status to recommend you. A missing brand or thin description makes you lose to a competitor with complete data.

What we found

Name
100% of products
Image
100% of products
Description
100% of products
Brand
100% of products
Price
100% of products
Currency
100% of products
Stock status
100% of products

Product identifiers (GTIN, MPN or SKU)

100% of sampled products carry a GTIN, MPN or SKU.

Why it matters

Identifiers let agents match your product to the same item elsewhere, merge reviews, and compare prices with confidence.

Agentic commerce

Can AI shop your store?

0/100

Universal Commerce Protocol (UCP) profile

No UCP profile at /.well-known/ucp on your domain.

Why it matters

UCP is the open standard from Google and Shopify that lets AI agents search your catalog, build a cart and check out directly, in Google AI Mode, Gemini and other agents.

How to fix

Publish a UCP business profile at /.well-known/ucp that points agents to your catalog, cart and checkout endpoints.

On Shopify: Shopify serves UCP for online stores automatically. If your domain runs a custom (headless) front end, forward /.well-known/ucp to your myshopify.com domain.

ChatGPT Instant Checkout (ACP)

not scored

Can't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.

Why it matters

OpenAI and Stripe's Agentic Commerce Protocol lets shoppers buy inside ChatGPT. Merchants apply through OpenAI and send a product feed.

Trust

Can AI trust your store?

60/100

Brand identity in structured data

No Organization structured data on your homepage.

Why it matters

Organization data tells agents who you are: name, logo and official social profiles. It helps them trust that your store is the real brand.

How to fix

Add Organization JSON-LD to your homepage with name, url, logo and sameAs links to your social profiles.

On Shopify: Many themes add it from the logo and social links in theme settings; fill those in.

Returns, shipping and contact pages linked

Your homepage links to returns, shipping, contact and privacy pages.

Why it matters

Agents answer "can I return it?" and "how fast is delivery?" before recommending a store. Missing policies make you look riskier than a competitor.

What we found

Returns
Linked
Shipping
Linked
Contact
Linked
Privacy
Linked

Discovery

Can AI find all your products?

100/100

Sitemap lists your products

Sitemap found with product pages listed.

Why it matters

Search and AI crawlers use your sitemap to discover every product, including new ones, instead of waiting to stumble on links.

llms.txt

not scored

No /llms.txt file.

Why it matters

llms.txt is a proposed plain-text guide to your site for AI tools. No major shopping agent has said it uses it, so it does not affect your score.

What this audit can and can't see

Check another store

Compare with a competitor to see who AI agents can serve better.

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