Fix: In your CDN or firewall, allow verified AI agents: OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User and Claude-User. On Cloudflare, check Security > Bots and AI Crawl Control.

Details

Access

Can AI agents reach your store?

75/100

Firewall lets AI agents in

Your site answered 1 of 5 AI agents but refused ChatGPT search, ChatGPT browsing for a user, Perplexity search and Perplexity answering a user.

Why it matters

Bot protection (Cloudflare, Akamai, DataDome and others) often turns AI agents away even when robots.txt allows them. Then no AI can read your prices or stock. Real agents come from their companies' own IP addresses, so treat this as a strong signal, not proof.

What we found

Normal visit (browser-like): Shown a bot challenge
ChatGPT search: Shown a bot challenge
ChatGPT browsing for a user: Shown a bot challenge
Perplexity search: Shown a bot challenge
Perplexity answering a user: Shown a bot challenge
Claude fetching for a user: Answered

How to fix

In your CDN or firewall, allow verified AI agents: OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User and Claude-User. On Cloudflare, check Security > Bots and AI Crawl Control.

AI search and assistants allowed in robots.txt

Your robots.txt lets ChatGPT, Google, Perplexity, Claude, Bing and Apple read your pages.

Why it matters

AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.

What we found

OAI-SearchBot (OpenAI): Allowed
ChatGPT-User (OpenAI): Allowed
Googlebot (Google): Allowed
Bingbot (Microsoft): Allowed
PerplexityBot (Perplexity): Allowed
Perplexity-User (Perplexity): Allowed
Claude-SearchBot (Anthropic): Allowed
Claude-User (Anthropic): Allowed
Applebot (Apple): Allowed

Fast, secure homepage

Your homepage answered in 0.3 seconds over HTTPS.

Why it matters

AI agents fetch pages while the shopper waits. Slow pages time out and get skipped.

AI training crawlers

not scored

Training crawlers are allowed.

Why it matters

Training crawlers collect data to build models. Blocking them is a reasonable choice and does not hide you from AI shopping answers, so it does not affect your score.

Product data

Can AI understand your products?

67/100

Product identifiers (GTIN, MPN or SKU)

0% of sampled products carry a GTIN, MPN or SKU.

Why it matters

Identifiers let agents match your product to the same item elsewhere, merge reviews, and compare prices with confidence.

How to fix

Add the barcode (GTIN/UPC/EAN) or manufacturer part number to each product and variant.

Price, stock and essentials complete

Missing on some or all products: description.

Why it matters

An agent comparing products needs the price, currency and stock status to recommend you. A missing brand or thin description makes you lose to a competitor with complete data.

What we found

Name: 100% of products
Image: 100% of products
Description: 33% of products
Brand: 100% of products
Price: 100% of products
Currency: 100% of products
Stock status: 100% of products

How to fix

Add description to each product's structured data and product page.

Shipping and returns in product data

Shipping details on 0% and return policy on 0% of sampled products.

Why it matters

"Free delivery by Friday" and "30-day returns" decide many purchases. Agents can only promise them when the data says so.

How to fix

Add shippingDetails and hasMerchantReturnPolicy to each offer, or set them account-wide in Google Merchant Center.

Products described in structured data

3 of 3 product pages have Product structured data (JSON-LD).

Why it matters

Structured data is the machine-readable version of your product page. Agents rely on it for exact prices, stock and variants instead of guessing from text.

What we found

/product/lg-574-l-3-star-convertible-french-door-refrigerator-prime-silver-gv-b23fflmb-mou0db-10056092: Product found
/product/sony-ps5-ghost-of-tsushima-directors-cut-standard-edition: Product found
/product/hoi-polloi-premium-laptop-messenger-bag-cum-sleeve-for-3556-cm-14-inch-macbooks-and-laptops-mgku4j-9544848: Product found

Product details visible without JavaScript

Name and price are in the page HTML itself.

Why it matters

Many AI agents read the raw HTML and do not run JavaScript. If your price is drawn by a script, they see a page without a price.

Ratings and reviews in structured data

Ratings are published for sampled products.

Why it matters

When a shopper asks for the best option, agents weigh ratings. Reviews that only render in a widget are invisible to most agents.

Agentic commerce

Can AI shop your store?

0/100

Universal Commerce Protocol (UCP) profile

No readable UCP profile at /.well-known/ucp (HTTP 200).

Why it matters

UCP is the open standard from Google and Shopify that lets AI agents search your catalog, build a cart and check out directly, in Google AI Mode, Gemini and other agents.

How to fix

Publish a UCP business profile at /.well-known/ucp that points agents to your catalog, cart and checkout endpoints.

ChatGPT Instant Checkout (ACP)

not scored

Can't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.

Why it matters

OpenAI and Stripe's Agentic Commerce Protocol lets shoppers buy inside ChatGPT. Merchants apply through OpenAI and send a product feed.

Trust

Can AI trust your store?

40/100

Returns, shipping and contact pages linked

Not linked from your homepage: returns, shipping and privacy.

Why it matters

Agents answer "can I return it?" and "how fast is delivery?" before recommending a store. Missing policies make you look riskier than a competitor.

What we found

Returns: Not found
Shipping: Not found
Contact: Linked
Privacy: Not found

How to fix

Link these pages in your footer.

Brand identity in structured data

Organization data found with a logo.

Why it matters

Organization data tells agents who you are: name, logo and official social profiles. It helps them trust that your store is the real brand.

Discovery

Can AI find all your products?

100/100

Sitemap lists your products

Sitemap found with product pages listed.

Why it matters

Search and AI crawlers use your sitemap to discover every product, including new ones, instead of waiting to stumble on links.

llms.txt

not scored

No /llms.txt file.

Why it matters

llms.txt is a proposed plain-text guide to your site for AI tools. No major shopping agent has said it uses it, so it does not affect your score.

What this audit can and can't see

Your site refused our browser-like visit, so we read it the way Claude fetching for a user sees it.
We sampled 3 products; the rest of the catalog can differ.
Firewall results come from our servers; real AI agents use their own verified addresses.
Products sampled: LG 574 L 3 Star Convertible French Door Refrigerator, Prime Silver, GV-B23FFLMB, Sony PS5 Ghost of Tsushima Director's Cut (Standard Edition), Hoi Polloi Premium Laptop Messenger Bag Cum Sleeve for 35.56 cm (14 inch) Macbooks & Laptops

Check another store

Compare with a competitor to see who AI agents can serve better.

New audit