Mostly ready
AI agents can read your store but cannot shop it directly yet.
10 of 13 scored checks passed · Audited Sep 26, 2026, 11:55 AM
Fix these first
The changes that make the biggest difference for AI agents.
Universal Commerce Protocol (UCP) profile
No UCP profile at /.well-known/ucp on your domain.
Fix: Shopify serves UCP for online stores automatically. If your domain runs a custom (headless) front end, forward /.well-known/ucp to your myshopify.com domain.
DetailsRatings and reviews in structured data
67% of sampled products publish ratings.
Fix: Judge.me, Okendo, Yotpo and Loox can publish review structured data; turn that option on.
DetailsShipping and returns in product data
Shipping details on 0% and return policy on 0% of sampled products.
Fix: Add shippingDetails and hasMerchantReturnPolicy to each offer, or set them account-wide in Google Merchant Center.
DetailsWhat AI assistants say about you
Live answers · not part of the scoreWe asked ChatGPT, Perplexity and Claude with web search on, the way a shopper would.
3 of 3
new-shopper answers name Gymshark
4 of 6
answers link to your site
Asked about your store
“Is Gymshark (gymshark.com) a good place to buy from? What do they sell?”
ChatGPT
Yes — Gymshark appears to be a legitimate, established brand and a reasonable place to buy workout apparel from, especially if you want gym-focused clothing and accessories. Their official site says they were founded in 2012, sell in 200+ countries, and focus on workout clothes built for training. What they sell: - Men’s and women’s gym clothing: T-shirts, tops, tanks, shorts, leggings, joggers/sweatpants, hoodies/sweatshirts, and gym jackets. - Sports bras and activewear, including supportive and seamless styles. - Accessories: bags, socks, caps/headwear, water bottles, shakers, towels, and other gym accessories. A quick practical take: they’re good if you want stylish gymwear and accessories, but they’re not a general clothing retailer. Their catalog is heavily focused on training and athleisure. If you want, I can also give you a “should you buy from Gymshark?” breakdown covering quality, sizing, returns, and price/value.
Perplexity
Gymshark is generally a decent place to buy activewear from, but it is not flawless. Review sites show a mostly positive-to-mixed reputation: Trustpilot currently shows an “Average” rating around 3.5–3.6/5, with many customers praising the quality, comfort, and style, while complaints most often mention delivery delays, tracking issues, incorrect or missing items, and occasional product defects. They sell gym and activewear clothing for men and women, including items like leggings, sports bras, joggers, singlets, and matching workout sets, and they also appear to sell related accessories. What the reviews suggest: - Strengths: stylish designs, comfortable fit, and generally good material quality. - Weaknesses: inconsistent sizing, shipping/delivery problems, and some customer-service frustrations. If your priority is fashionable workout clothing and you’re okay with some risk around fulfillment or sizing, Gymshark seems worth considering. If you want, I can also give you a quick “buy / avoid” breakdown by product type from Gymshark.
Claude
What Gymshark Sells Gymshark is a fitness clothing business. The online store has clear categories for Women's, Men's, and Accessories, with gym wear as their main focus. The brand is known for their famous leggings and workout sets. Is It a Good Place to Buy From? The answer is mixed—it depends on what you prioritize: Positives: - Gymshark has a high percentage of positive reviews and an excellent reputation among customers, and they offer free returns within 30 days of purchase - The clothing is stylish and well-made at an affordable price point, with most leggings and joggers sitting in the $40 to $70 range - The general sentiment is that the price is right and the quality exceeds what you can get elsewhere for a similar price Negatives: - Gymshark earns mixed reviews with inconsistent fits, see-through or thick/uncomfortable fabrics - Don't expect a ton from their customer service—they'll be able to help you, but don't expect Amazon Prime levels of ease - Some customers have reported issues with inventory accuracy, delivery problems, and slow customer service responses Overall, Gymshark appears to be a legitimate brand with good value for money on athletic wear, but customer service and quality consistency can be inconsistent. It's worth trying if you like the styles, especially since they have a 30-day return policy.
Asked as a new shopper
“Where can I buy Whitney Twist Sports Bra online?”
ChatGPT
You can buy the Whitney Twist Sports Bra directly from Gymshark online. It’s listed on Gymshark’s site as “Whitney Twist Sports Bra” and appears in the Whitney collection pages as well. If you want, I can also help you find the best price, available colors, or US vs. international purchase options.
Sources
Perplexity
You can buy the Whitney Twist Sports Bra online from Gymshark’s official website in the Gymshark x Whitney Simmons collection. It appears on Gymshark’s women’s shop page and Whitney collection pages, with listings such as Whitney Twist Sports Bra in colors like Heavy Blue, Butter Yellow, and Pace Purple. If you want, I can also help you find: - the best current price - available colors/sizes - whether it’s sold on regional Gymshark sites like the U.S., EU, or Canada pages
Claude
Here are several places where you can buy the Whitney Twist Sports Bra online: 1. Gymshark Official Website - Gymshark offers next day delivery and free returns on Whitney Twist sports bras. They have various colors available, including animal print and other styles. 2. eBay - Multiple sellers offer both new and pre-owned Whitney Twist sports bras from Gymshark with various colors and sizes available. 3. Poshmark - Poshmark offers fast delivery and buyer protection for Whitney Simmons sports bras, often at discounted prices. 4. Curtsy App - This is a secondhand shopping platform where you may find used listings (though availability varies). The Gymshark official website would be your best option for new stock with reliable shipping and returns policies. If you're looking for discounted or pre-owned options, Poshmark and eBay are good alternatives.
Access
Can AI agents reach your store?
Firewall lets AI agents in
Your site answered all 5 AI agents we tested.
Firewall lets AI agents in
Your site answered all 5 AI agents we tested.
Why it matters
Bot protection (Cloudflare, Akamai, DataDome and others) often turns AI agents away even when robots.txt allows them. Then no AI can read your prices or stock. Real agents come from their companies' own IP addresses, so treat this as a strong signal, not proof.
What we found
- Normal visit (browser-like)
- Answered
- ChatGPT search
- Answered
- ChatGPT browsing for a user
- Answered
- Perplexity search
- Answered
- Perplexity answering a user
- Answered
- Claude fetching for a user
- Answered
AI search and assistants allowed in robots.txt
Your robots.txt lets ChatGPT, Google, Perplexity, Claude, Bing and Apple read your pages.
AI search and assistants allowed in robots.txt
Your robots.txt lets ChatGPT, Google, Perplexity, Claude, Bing and Apple read your pages.
Why it matters
AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.
What we found
- OAI-SearchBot (OpenAI)
- Allowed
- ChatGPT-User (OpenAI)
- Allowed
- Googlebot (Google)
- Allowed
- Bingbot (Microsoft)
- Allowed
- PerplexityBot (Perplexity)
- Allowed
- Perplexity-User (Perplexity)
- Allowed
- Claude-SearchBot (Anthropic)
- Allowed
- Claude-User (Anthropic)
- Allowed
- Applebot (Apple)
- Allowed
Fast, secure homepage
Your homepage answered in 1.4 seconds over HTTPS.
Fast, secure homepage
Your homepage answered in 1.4 seconds over HTTPS.
Why it matters
AI agents fetch pages while the shopper waits. Slow pages time out and get skipped.
AI training crawlers
not scoredTraining crawlers are allowed.
AI training crawlers
not scoredTraining crawlers are allowed.
Why it matters
Training crawlers collect data to build models. Blocking them is a reasonable choice and does not hide you from AI shopping answers, so it does not affect your score.
Product data
Can AI understand your products?
Ratings and reviews in structured data
67% of sampled products publish ratings.
Ratings and reviews in structured data
67% of sampled products publish ratings.
Why it matters
When a shopper asks for the best option, agents weigh ratings. Reviews that only render in a widget are invisible to most agents.
How to fix
Use a reviews app that adds aggregateRating and review to your product JSON-LD.
On Shopify: Judge.me, Okendo, Yotpo and Loox can publish review structured data; turn that option on.
Shipping and returns in product data
Shipping details on 0% and return policy on 0% of sampled products.
Shipping and returns in product data
Shipping details on 0% and return policy on 0% of sampled products.
Why it matters
"Free delivery by Friday" and "30-day returns" decide many purchases. Agents can only promise them when the data says so.
How to fix
Add shippingDetails and hasMerchantReturnPolicy to each offer, or set them account-wide in Google Merchant Center.
Products described in structured data
3 of 3 product pages have Product structured data (JSON-LD).
Products described in structured data
3 of 3 product pages have Product structured data (JSON-LD).
Why it matters
Structured data is the machine-readable version of your product page. Agents rely on it for exact prices, stock and variants instead of guessing from text.
What we found
- /products/gymshark-whitney-twist-sports-bra-sports-bras-yellow-aw26
- ProductGroup found
- /products/gymshark-conditioning-club-washed-tank-sleeveless-tops-brown-aw26-a4c3z-ndrt
- ProductGroup found
- /products/gymshark-conditioning-club-washed-tank-sleeveless-tops-black-aw26-a4c3z-bdww
- ProductGroup found
Price, stock and essentials complete
Name, image, description, brand, price, currency and stock status are all present.
Price, stock and essentials complete
Name, image, description, brand, price, currency and stock status are all present.
Why it matters
An agent comparing products needs the price, currency and stock status to recommend you. A missing brand or thin description makes you lose to a competitor with complete data.
What we found
- Name
- 100% of products
- Image
- 100% of products
- Description
- 100% of products
- Brand
- 100% of products
- Price
- 100% of products
- Currency
- 100% of products
- Stock status
- 100% of products
Product identifiers (GTIN, MPN or SKU)
100% of sampled products carry a GTIN, MPN or SKU.
Product identifiers (GTIN, MPN or SKU)
100% of sampled products carry a GTIN, MPN or SKU.
Why it matters
Identifiers let agents match your product to the same item elsewhere, merge reviews, and compare prices with confidence.
Product details visible without JavaScript
Name and price are in the page HTML itself.
Product details visible without JavaScript
Name and price are in the page HTML itself.
Why it matters
Many AI agents read the raw HTML and do not run JavaScript. If your price is drawn by a script, they see a page without a price.
Agentic commerce
Can AI shop your store?
Universal Commerce Protocol (UCP) profile
No UCP profile at /.well-known/ucp on your domain.
Universal Commerce Protocol (UCP) profile
No UCP profile at /.well-known/ucp on your domain.
Why it matters
UCP is the open standard from Google and Shopify that lets AI agents search your catalog, build a cart and check out directly, in Google AI Mode, Gemini and other agents.
How to fix
Publish a UCP business profile at /.well-known/ucp that points agents to your catalog, cart and checkout endpoints.
On Shopify: Shopify serves UCP for online stores automatically. If your domain runs a custom (headless) front end, forward /.well-known/ucp to your myshopify.com domain.
ChatGPT Instant Checkout (ACP)
not scoredCan't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.
ChatGPT Instant Checkout (ACP)
not scoredCan't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.
Why it matters
OpenAI and Stripe's Agentic Commerce Protocol lets shoppers buy inside ChatGPT. Merchants apply through OpenAI and send a product feed.
Trust
Can AI trust your store?
Returns, shipping and contact pages linked
Your homepage links to returns, shipping, contact and privacy pages.
Returns, shipping and contact pages linked
Your homepage links to returns, shipping, contact and privacy pages.
Why it matters
Agents answer "can I return it?" and "how fast is delivery?" before recommending a store. Missing policies make you look riskier than a competitor.
What we found
- Returns
- Linked
- Shipping
- Linked
- Contact
- Linked
- Privacy
- Linked
Brand identity in structured data
Organization data found with a logo and 7 linked profiles.
Brand identity in structured data
Organization data found with a logo and 7 linked profiles.
Why it matters
Organization data tells agents who you are: name, logo and official social profiles. It helps them trust that your store is the real brand.
Discovery
Can AI find all your products?
Sitemap lists your products
Sitemap found with product pages listed.
Sitemap lists your products
Sitemap found with product pages listed.
Why it matters
Search and AI crawlers use your sitemap to discover every product, including new ones, instead of waiting to stumble on links.
llms.txt
not scoredNo /llms.txt file.
llms.txt
not scoredNo /llms.txt file.
Why it matters
llms.txt is a proposed plain-text guide to your site for AI tools. No major shopping agent has said it uses it, so it does not affect your score.
What this audit can and can't see
- We sampled 3 products; the rest of the catalog can differ.
- Firewall results come from our servers; real AI agents use their own verified addresses.
- Products sampled: Whitney Twist Sports Bra, Conditioning Club Washed Tank, Conditioning Club Washed Tank
Check another store
Compare with a competitor to see who AI agents can serve better.
New audit