Mostly ready

AI agents can read your store but cannot shop it directly yet.

10 of 13 scored checks passed · Audited Sep 26, 2026, 11:55 AM

Score card

Fix these first

The changes that make the biggest difference for AI agents.

01Fix

Universal Commerce Protocol (UCP) profile

No UCP profile at /.well-known/ucp on your domain.

Fix: Shopify serves UCP for online stores automatically. If your domain runs a custom (headless) front end, forward /.well-known/ucp to your myshopify.com domain.

Details
02Improve

Ratings and reviews in structured data

67% of sampled products publish ratings.

Fix: Judge.me, Okendo, Yotpo and Loox can publish review structured data; turn that option on.

Details
03Improve

Shipping and returns in product data

Shipping details on 0% and return policy on 0% of sampled products.

Fix: Add shippingDetails and hasMerchantReturnPolicy to each offer, or set them account-wide in Google Merchant Center.

Details

What AI assistants say about you

Live answers · not part of the score

We asked ChatGPT, Perplexity and Claude with web search on, the way a shopper would.

3 of 3

new-shopper answers name Gymshark

4 of 6

answers link to your site

Asked about your store

“Is Gymshark (gymshark.com) a good place to buy from? What do they sell?”

ChatGPT

Links your site

Yes — Gymshark appears to be a legitimate, established brand and a reasonable place to buy workout apparel from, especially if you want gym-focused clothing and accessories. Their official site says they were founded in 2012, sell in 200+ countries, and focus on workout clothes built for training. What they sell: - Men’s and women’s gym clothing: T-shirts, tops, tanks, shorts, leggings, joggers/sweatpants, hoodies/sweatshirts, and gym jackets. - Sports bras and activewear, including supportive and seamless styles. - Accessories: bags, socks, caps/headwear, water bottles, shakers, towels, and other gym accessories. A quick practical take: they’re good if you want stylish gymwear and accessories, but they’re not a general clothing retailer. Their catalog is heavily focused on training and athleisure. If you want, I can also give you a “should you buy from Gymshark?” breakdown covering quality, sizing, returns, and price/value.

Perplexity

No link to your site

Gymshark is generally a decent place to buy activewear from, but it is not flawless. Review sites show a mostly positive-to-mixed reputation: Trustpilot currently shows an “Average” rating around 3.5–3.6/5, with many customers praising the quality, comfort, and style, while complaints most often mention delivery delays, tracking issues, incorrect or missing items, and occasional product defects. They sell gym and activewear clothing for men and women, including items like leggings, sports bras, joggers, singlets, and matching workout sets, and they also appear to sell related accessories. What the reviews suggest: - Strengths: stylish designs, comfortable fit, and generally good material quality. - Weaknesses: inconsistent sizing, shipping/delivery problems, and some customer-service frustrations. If your priority is fashionable workout clothing and you’re okay with some risk around fulfillment or sizing, Gymshark seems worth considering. If you want, I can also give you a quick “buy / avoid” breakdown by product type from Gymshark.

Claude

No link to your site

What Gymshark Sells Gymshark is a fitness clothing business. The online store has clear categories for Women's, Men's, and Accessories, with gym wear as their main focus. The brand is known for their famous leggings and workout sets. Is It a Good Place to Buy From? The answer is mixed—it depends on what you prioritize: Positives: - Gymshark has a high percentage of positive reviews and an excellent reputation among customers, and they offer free returns within 30 days of purchase - The clothing is stylish and well-made at an affordable price point, with most leggings and joggers sitting in the $40 to $70 range - The general sentiment is that the price is right and the quality exceeds what you can get elsewhere for a similar price Negatives: - Gymshark earns mixed reviews with inconsistent fits, see-through or thick/uncomfortable fabrics - Don't expect a ton from their customer service—they'll be able to help you, but don't expect Amazon Prime levels of ease - Some customers have reported issues with inventory accuracy, delivery problems, and slow customer service responses Overall, Gymshark appears to be a legitimate brand with good value for money on athletic wear, but customer service and quality consistency can be inconsistent. It's worth trying if you like the styles, especially since they have a 30-day return policy.

Asked as a new shopper

“Where can I buy Whitney Twist Sports Bra online?”

ChatGPT

Names GymsharkLinks your site

You can buy the Whitney Twist Sports Bra directly from Gymshark online. It’s listed on Gymshark’s site as “Whitney Twist Sports Bra” and appears in the Whitney collection pages as well. If you want, I can also help you find the best price, available colors, or US vs. international purchase options.

Perplexity

Names GymsharkLinks your site

You can buy the Whitney Twist Sports Bra online from Gymshark’s official website in the Gymshark x Whitney Simmons collection. It appears on Gymshark’s women’s shop page and Whitney collection pages, with listings such as Whitney Twist Sports Bra in colors like Heavy Blue, Butter Yellow, and Pace Purple. If you want, I can also help you find: - the best current price - available colors/sizes - whether it’s sold on regional Gymshark sites like the U.S., EU, or Canada pages

Claude

Names GymsharkLinks your site

Here are several places where you can buy the Whitney Twist Sports Bra online: 1. Gymshark Official Website - Gymshark offers next day delivery and free returns on Whitney Twist sports bras. They have various colors available, including animal print and other styles. 2. eBay - Multiple sellers offer both new and pre-owned Whitney Twist sports bras from Gymshark with various colors and sizes available. 3. Poshmark - Poshmark offers fast delivery and buyer protection for Whitney Simmons sports bras, often at discounted prices. 4. Curtsy App - This is a secondhand shopping platform where you may find used listings (though availability varies). The Gymshark official website would be your best option for new stock with reliable shipping and returns policies. If you're looking for discounted or pre-owned options, Poshmark and eBay are good alternatives.

Access

Can AI agents reach your store?

100/100

Firewall lets AI agents in

Your site answered all 5 AI agents we tested.

Why it matters

Bot protection (Cloudflare, Akamai, DataDome and others) often turns AI agents away even when robots.txt allows them. Then no AI can read your prices or stock. Real agents come from their companies' own IP addresses, so treat this as a strong signal, not proof.

What we found

Normal visit (browser-like)
Answered
ChatGPT search
Answered
ChatGPT browsing for a user
Answered
Perplexity search
Answered
Perplexity answering a user
Answered
Claude fetching for a user
Answered

AI search and assistants allowed in robots.txt

Your robots.txt lets ChatGPT, Google, Perplexity, Claude, Bing and Apple read your pages.

Why it matters

AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.

What we found

OAI-SearchBot (OpenAI)
Allowed
ChatGPT-User (OpenAI)
Allowed
Googlebot (Google)
Allowed
Bingbot (Microsoft)
Allowed
PerplexityBot (Perplexity)
Allowed
Perplexity-User (Perplexity)
Allowed
Claude-SearchBot (Anthropic)
Allowed
Claude-User (Anthropic)
Allowed
Applebot (Apple)
Allowed

Fast, secure homepage

Your homepage answered in 1.4 seconds over HTTPS.

Why it matters

AI agents fetch pages while the shopper waits. Slow pages time out and get skipped.

AI training crawlers

not scored

Training crawlers are allowed.

Why it matters

Training crawlers collect data to build models. Blocking them is a reasonable choice and does not hide you from AI shopping answers, so it does not affect your score.

Product data

Can AI understand your products?

92/100

Ratings and reviews in structured data

67% of sampled products publish ratings.

Why it matters

When a shopper asks for the best option, agents weigh ratings. Reviews that only render in a widget are invisible to most agents.

How to fix

Use a reviews app that adds aggregateRating and review to your product JSON-LD.

On Shopify: Judge.me, Okendo, Yotpo and Loox can publish review structured data; turn that option on.

Shipping and returns in product data

Shipping details on 0% and return policy on 0% of sampled products.

Why it matters

"Free delivery by Friday" and "30-day returns" decide many purchases. Agents can only promise them when the data says so.

How to fix

Add shippingDetails and hasMerchantReturnPolicy to each offer, or set them account-wide in Google Merchant Center.

Products described in structured data

3 of 3 product pages have Product structured data (JSON-LD).

Why it matters

Structured data is the machine-readable version of your product page. Agents rely on it for exact prices, stock and variants instead of guessing from text.

What we found

/products/gymshark-whitney-twist-sports-bra-sports-bras-yellow-aw26
ProductGroup found
/products/gymshark-conditioning-club-washed-tank-sleeveless-tops-brown-aw26-a4c3z-ndrt
ProductGroup found
/products/gymshark-conditioning-club-washed-tank-sleeveless-tops-black-aw26-a4c3z-bdww
ProductGroup found

Price, stock and essentials complete

Name, image, description, brand, price, currency and stock status are all present.

Why it matters

An agent comparing products needs the price, currency and stock status to recommend you. A missing brand or thin description makes you lose to a competitor with complete data.

What we found

Name
100% of products
Image
100% of products
Description
100% of products
Brand
100% of products
Price
100% of products
Currency
100% of products
Stock status
100% of products

Product identifiers (GTIN, MPN or SKU)

100% of sampled products carry a GTIN, MPN or SKU.

Why it matters

Identifiers let agents match your product to the same item elsewhere, merge reviews, and compare prices with confidence.

Product details visible without JavaScript

Name and price are in the page HTML itself.

Why it matters

Many AI agents read the raw HTML and do not run JavaScript. If your price is drawn by a script, they see a page without a price.

Agentic commerce

Can AI shop your store?

0/100

Universal Commerce Protocol (UCP) profile

No UCP profile at /.well-known/ucp on your domain.

Why it matters

UCP is the open standard from Google and Shopify that lets AI agents search your catalog, build a cart and check out directly, in Google AI Mode, Gemini and other agents.

How to fix

Publish a UCP business profile at /.well-known/ucp that points agents to your catalog, cart and checkout endpoints.

On Shopify: Shopify serves UCP for online stores automatically. If your domain runs a custom (headless) front end, forward /.well-known/ucp to your myshopify.com domain.

ChatGPT Instant Checkout (ACP)

not scored

Can't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.

Why it matters

OpenAI and Stripe's Agentic Commerce Protocol lets shoppers buy inside ChatGPT. Merchants apply through OpenAI and send a product feed.

Trust

Can AI trust your store?

100/100

Returns, shipping and contact pages linked

Your homepage links to returns, shipping, contact and privacy pages.

Why it matters

Agents answer "can I return it?" and "how fast is delivery?" before recommending a store. Missing policies make you look riskier than a competitor.

What we found

Returns
Linked
Shipping
Linked
Contact
Linked
Privacy
Linked

Brand identity in structured data

Organization data found with a logo and 7 linked profiles.

Why it matters

Organization data tells agents who you are: name, logo and official social profiles. It helps them trust that your store is the real brand.

Discovery

Can AI find all your products?

100/100

Sitemap lists your products

Sitemap found with product pages listed.

Why it matters

Search and AI crawlers use your sitemap to discover every product, including new ones, instead of waiting to stumble on links.

llms.txt

not scored

No /llms.txt file.

Why it matters

llms.txt is a proposed plain-text guide to your site for AI tools. No major shopping agent has said it uses it, so it does not affect your score.

What this audit can and can't see

Check another store

Compare with a competitor to see who AI agents can serve better.

New audit