—no score

nykaa.com Custom or headless

Couldn't complete

Your store refused our visits, including as AI agents. Real AI shopping agents are likely turned away too.

1 of 2 scored checks passed · Audited Sep 26, 2026, 12:27 PM

Fix these first

The changes that make the biggest difference for AI agents.

01Fix

Firewall lets AI agents in

Your site refused every AI agent we tested, and our normal visit too. AI shopping agents are likely turned away.

Fix: In your CDN or firewall, allow verified AI agents: OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User and Claude-User. On Cloudflare, check Security > Bots and AI Crawl Control.

Details

Access

Can AI agents reach your store?

43/100

Firewall lets AI agents in

Your site refused every AI agent we tested, and our normal visit too. AI shopping agents are likely turned away.

Why it matters

Bot protection (Cloudflare, Akamai, DataDome and others) often turns AI agents away even when robots.txt allows them. Then no AI can read your prices or stock. Real agents come from their companies' own IP addresses, so treat this as a strong signal, not proof.

What we found

Normal visit (browser-like): Shown a bot challenge
ChatGPT search: No answer
ChatGPT browsing for a user: No answer
Perplexity search: No answer
Perplexity answering a user: No answer
Claude fetching for a user: No answer

How to fix

In your CDN or firewall, allow verified AI agents: OAI-SearchBot, ChatGPT-User, PerplexityBot, Perplexity-User and Claude-User. On Cloudflare, check Security > Bots and AI Crawl Control.

AI search and assistants allowed in robots.txt

No robots.txt found, so every AI agent is allowed by default.

Why it matters

AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.

What we found

OAI-SearchBot (OpenAI): Allowed
ChatGPT-User (OpenAI): Allowed
Googlebot (Google): Allowed
Bingbot (Microsoft): Allowed
PerplexityBot (Perplexity): Allowed
Perplexity-User (Perplexity): Allowed
Claude-SearchBot (Anthropic): Allowed
Claude-User (Anthropic): Allowed
Applebot (Apple): Allowed

AI training crawlers

not scored

Training crawlers are allowed.

Why it matters

Training crawlers collect data to build models. Blocking them is a reasonable choice and does not hide you from AI shopping answers, so it does not affect your score.

Fast, secure homepage

Couldn't check: your site refused our visit.

Why it matters

AI agents fetch pages while the shopper waits. Slow pages time out and get skipped.

Product data

Can AI understand your products?

—/100

Products described in structured data

Couldn't check: your site refused our visit.

Why it matters

Structured data is the machine-readable version of your product page. Agents rely on it for exact prices, stock and variants instead of guessing from text.

Price, stock and essentials complete

Couldn't check: your site refused our visit.

Why it matters

An agent comparing products needs the price, currency and stock status to recommend you. A missing brand or thin description makes you lose to a competitor with complete data.

Product identifiers (GTIN, MPN or SKU)

Couldn't check: your site refused our visit.

Why it matters

Identifiers let agents match your product to the same item elsewhere, merge reviews, and compare prices with confidence.

Product details visible without JavaScript

Couldn't check: your site refused our visit.

Why it matters

Many AI agents read the raw HTML and do not run JavaScript. If your price is drawn by a script, they see a page without a price.

Ratings and reviews in structured data

Couldn't check: your site refused our visit.

Why it matters

When a shopper asks for the best option, agents weigh ratings. Reviews that only render in a widget are invisible to most agents.

Shipping and returns in product data

Couldn't check: your site refused our visit.

Why it matters

"Free delivery by Friday" and "30-day returns" decide many purchases. Agents can only promise them when the data says so.

Agentic commerce

Can AI shop your store?

—/100

ChatGPT Instant Checkout (ACP)

not scored

Can't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.

Why it matters

OpenAI and Stripe's Agentic Commerce Protocol lets shoppers buy inside ChatGPT. Merchants apply through OpenAI and send a product feed.

Universal Commerce Protocol (UCP) profile

Couldn't check: your site refused our visit.

Why it matters

UCP is the open standard from Google and Shopify that lets AI agents search your catalog, build a cart and check out directly, in Google AI Mode, Gemini and other agents.

Trust

Can AI trust your store?

—/100

Returns, shipping and contact pages linked

Couldn't check: your site refused our visit.

Why it matters

Agents answer "can I return it?" and "how fast is delivery?" before recommending a store. Missing policies make you look riskier than a competitor.

Brand identity in structured data

Couldn't check: your site refused our visit.

Why it matters

Organization data tells agents who you are: name, logo and official social profiles. It helps them trust that your store is the real brand.

Discovery

Can AI find all your products?

—/100

Sitemap lists your products

Couldn't check: your site refused our visit.

Why it matters

Search and AI crawlers use your sitemap to discover every product, including new ones, instead of waiting to stumble on links.

llms.txt

Couldn't check: your site refused our visit.

Why it matters

llms.txt is a proposed plain-text guide to your site for AI tools. No major shopping agent has said it uses it, so it does not affect your score.

What this audit can and can't see

Your site did not show us its homepage (HTTP 403), so most checks could not run.
Firewall results come from our servers; real AI agents use their own verified addresses.

Check another store

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