Agent-ready
One issue makes your store harder for AI agents to use.
10 of 13 scored checks passed · Audited Sep 26, 2026, 11:48 AM
Fix these first
The changes that make the biggest difference for AI agents.
Brand identity in structured data
No Organization structured data on your homepage.
Fix: Many themes add it from the logo and social links in theme settings; fill those in.
DetailsRatings and reviews in structured data
0% of sampled products publish ratings.
Fix: Judge.me, Okendo, Yotpo and Loox can publish review structured data; turn that option on.
DetailsShipping and returns in product data
Shipping details on 0% and return policy on 0% of sampled products.
Fix: Add shippingDetails and hasMerchantReturnPolicy to each offer, or set them account-wide in Google Merchant Center.
DetailsWhat AI assistants say about you
Live answers · not part of the scoreWe asked ChatGPT, Perplexity and Claude with web search on, the way a shopper would.
0 of 3
new-shopper answers name Allbirds
1 of 6
answers link to your site
Asked about your store
“Is Allbirds (allbirds.com) a good place to buy from? What do they sell?”
ChatGPT
Allbirds sells shoes and apparel for men and women, with a focus on comfort and sustainability. Their site currently lists men’s shoes, women’s shoes, men’s apparel, and women’s apparel, and describes their footwear as lightweight, everyday shoes made with materials like wool, tree fiber/eucalyptus fiber, and sugarcane-based foam. As for whether it’s a good place to buy from: it depends on what you value. On the plus side, customers often praise the comfort and style, and Allbirds’ own site emphasizes easy returns within 30 days for eligible items. On the downside, recent third-party review signals are mixed: Trustpilot shows a middling score with complaints about customer service and durability, and BBB pages show a low rating / unresolved complaint history for the business profiles listed. Bottom line: Allbirds is a real brand with a clear product line and a loyal fanbase for comfort, but I’d be cautious if you care a lot about shipping reliability and support. If you buy, use a credit card, double-check return terms, and consider starting with one pair instead of a bigger order. If you want, I can also give you a quick pros/cons verdict or help compare Allbirds with similar brands.
Sources
Perplexity
Allbirds is generally a reputable place to buy if you want comfortable, lightweight, minimalist shoes, but it is not the best fit if you prioritize maximum durability or the broadest product selection. They primarily sell shoes for men, women, and kids, including styles like sneakers/runners, flats, walking shoes, and some weather-resistant options; their original Wool Runners helped make the brand well known. A few useful points: - Reviewers and editors consistently praise Allbirds for comfort, light weight, and a simple everyday style. - Some reviews and customer feedback raise concerns about durability and customer service/returns in some cases. - Pricing is typically in the roughly $95–$135 range for many adult shoes, depending on the style. - They also have retail stores, but you can buy directly from their website. If you want, I can also give you a quick “who Allbirds is best for / not best for” recommendation.
Claude
What Allbirds Sells Allbirds manufactures and sells footwear and apparel products for men and women, including running shoes, everyday sneakers, high-tops, slip-ons, boat shoes, flats, and sandals, as well as activewear, tops, bottoms, dresses, sweaters, underwear, and socks. Is It a Good Place to Buy From? The reviews are mixed: Positive aspects: - Allbirds earns strong reviews for exceptional comfort, light weight, and machine-washable ease, making Tree Runners, Wool Runners, and loungers reliable everyday and travel shoes - At $95–$135 they're machine washable, sustainable, and comfortable enough to wear every day without socks - Many reviewers find the products comfortable and recommend specific styles for narrow feet Limitations: - Many note limited support for long walks/runs, faster tread wear and toe holes, wool styles running warm and staining easily, narrow sizing without half sizes - The brand is good for casual wear and sustainability-minded buyers, but not ideal for heavy-duty performance or those needing robust arch support and long-term durability Customer service concerns: - Some report the service has been "decimated as a cost cutting measure" with "no interest in helping their customers" - Reports include returns blocked, double charges, and quality problems Overall, Allbirds appears to be good for casual, comfortable everyday shoes if you have narrow feet and value sustainability, but customer service issues and concerns about durability and support should be considered before purchasing.
Asked as a new shopper
“What are the best online stores to buy shoes?”
ChatGPT
Here are some of the best online shoe stores, depending on what you’re looking for: - Zappos — Great all-around choice for broad selection, strong customer service, and easy returns. It’s often recommended as a top pick for everyday shoe shopping. - DSW — Good for discounts, name brands, and both online and in-store convenience. - Nordstrom — Solid for quality, dress shoes, and premium brands, with a reputation for good service and easy returns. - Brand websites like Nike, Adidas, Puma, Converse, Dr. Martens, or Johnston & Murphy — Best when you want the newest styles, full size runs, and direct-from-brand authenticity. - Foot Locker / Finish Line / Champs-style sneaker retailers — Good for athletic shoes and sneaker releases, especially if you want mainstream sports brands. - StockX / GOAT / eBay Authenticity Guarantee — Better for rare, limited, or resale sneakers, since authentication is a major feature. A quick rule of thumb: - Best overall: Zappos - Best for deals: DSW - Best for premium/dress shoes: Nordstrom or brand sites - Best for sneakers: Nike/Adidas brand sites, Foot Locker, or GOAT/StockX for rare pairs If you want, I can also give you the best online shoe stores by category: running, sneakers, dress shoes, women’s heels, wide sizes, or budget picks.
Perplexity
The best online shoe store overall is often Zappos, thanks to its wide selection, strong customer service, and free shipping/returns. If you want the best store depends on your needs, strong options include DSW for value, Nordstrom for designer selection, Amazon for convenience and variety, and 6pm for discounts. Here are the most useful choices by category: - Best overall: Zappos — repeatedly ranked highly for broad selection and customer satisfaction. - Best for discounts: 6pm or DSW — both are commonly highlighted for lower prices and sales. - Best for designer shoes: Nordstrom or FARFETCH/MYTHERESA — good for premium and fashion-forward options. - Best for athletic shoes: Nike, Adidas, or Foot Locker — strongest for sports and sneaker shopping. - Best for budget/convenience: Amazon — praised for selection, price, and ease of shopping. - Best for stylish casual shoes: ASOS or END. — often recommended for trendier casual styles. If you want, I can narrow this down to the best shoe stores for men, women, sneakers, dress shoes, or cheap shoes.
Claude
Here are some of the best online stores to buy shoes: Major Retailers: Foot Locker, Crocs, and Adidas continue to offer deep discounts and reliable rewards in 2026. Zappos offers an expansive selection of shoes. Full-Service Shoe Stores: DSW is one of North America's largest online shoe stores with over 500 retail stores in the United States, plus an online presence. Brands include well-known names such as Nike, Skechers, Vans, Birkenstock, Saucony, Timberland, UGG, and Gucci. DSW offers designer and everyday footwear for the whole family at attractive off-retail prices. Athletic Brands: Finish Line partners with brands such as Nike, Jordan and Under Armour and is ideal for sneaker fans and sportswear enthusiasts. New Balance is a top choice for both professional and casual athletes looking for high-quality sports shoes. Other Options: - Amazon is a great place to shop for shoes with tens of thousands of results, including well-known brands like Crocs, Adidas, Skechers, Merrell, and Nine West. - NET-A-PORTER is a great address for luxury branded shoes and showcases designer brands like Gucci, Stella McCartney, and Vetements. The best choice depends on what type of shoes you're looking for—whether you want athletic shoes, designer brands, budget-friendly options, or a wide variety of styles.
Access
Can AI agents reach your store?
Firewall lets AI agents in
Your site answered all 5 AI agents we tested.
Firewall lets AI agents in
Your site answered all 5 AI agents we tested.
Why it matters
Bot protection (Cloudflare, Akamai, DataDome and others) often turns AI agents away even when robots.txt allows them. Then no AI can read your prices or stock. Real agents come from their companies' own IP addresses, so treat this as a strong signal, not proof.
What we found
- Normal visit (browser-like)
- Answered
- ChatGPT search
- Answered
- ChatGPT browsing for a user
- Answered
- Perplexity search
- Answered
- Perplexity answering a user
- Answered
- Claude fetching for a user
- Answered
AI search and assistants allowed in robots.txt
Your robots.txt lets ChatGPT, Google, Perplexity, Claude, Bing and Apple read your pages.
AI search and assistants allowed in robots.txt
Your robots.txt lets ChatGPT, Google, Perplexity, Claude, Bing and Apple read your pages.
Why it matters
AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.
What we found
- OAI-SearchBot (OpenAI)
- Allowed
- ChatGPT-User (OpenAI)
- Allowed
- Googlebot (Google)
- Allowed
- Bingbot (Microsoft)
- Allowed
- PerplexityBot (Perplexity)
- Allowed
- Perplexity-User (Perplexity)
- Allowed
- Claude-SearchBot (Anthropic)
- Allowed
- Claude-User (Anthropic)
- Allowed
- Applebot (Apple)
- Allowed
Fast, secure homepage
Your homepage answered in 0.6 seconds over HTTPS.
Fast, secure homepage
Your homepage answered in 0.6 seconds over HTTPS.
Why it matters
AI agents fetch pages while the shopper waits. Slow pages time out and get skipped.
AI training crawlers
not scoredTraining crawlers are allowed.
AI training crawlers
not scoredTraining crawlers are allowed.
Why it matters
Training crawlers collect data to build models. Blocking them is a reasonable choice and does not hide you from AI shopping answers, so it does not affect your score.
Product data
Can AI understand your products?
Ratings and reviews in structured data
0% of sampled products publish ratings.
Ratings and reviews in structured data
0% of sampled products publish ratings.
Why it matters
When a shopper asks for the best option, agents weigh ratings. Reviews that only render in a widget are invisible to most agents.
How to fix
Use a reviews app that adds aggregateRating and review to your product JSON-LD.
On Shopify: Judge.me, Okendo, Yotpo and Loox can publish review structured data; turn that option on.
Shipping and returns in product data
Shipping details on 0% and return policy on 0% of sampled products.
Shipping and returns in product data
Shipping details on 0% and return policy on 0% of sampled products.
Why it matters
"Free delivery by Friday" and "30-day returns" decide many purchases. Agents can only promise them when the data says so.
How to fix
Add shippingDetails and hasMerchantReturnPolicy to each offer, or set them account-wide in Google Merchant Center.
Products described in structured data
3 of 3 product pages have Product structured data (JSON-LD).
Products described in structured data
3 of 3 product pages have Product structured data (JSON-LD).
Why it matters
Structured data is the machine-readable version of your product page. Agents rely on it for exact prices, stock and variants instead of guessing from text.
What we found
- /products/womens-allbirds-flip-flop-dusty-pink
- ProductGroup found
- /products/mens-cruiser-tweed-hazy-indigo
- ProductGroup found
- /products/mens-tree-gliders-natural-black-rugged-khaki
- ProductGroup found
Price, stock and essentials complete
Name, image, description, brand, price, currency and stock status are all present.
Price, stock and essentials complete
Name, image, description, brand, price, currency and stock status are all present.
Why it matters
An agent comparing products needs the price, currency and stock status to recommend you. A missing brand or thin description makes you lose to a competitor with complete data.
What we found
- Name
- 100% of products
- Image
- 100% of products
- Description
- 100% of products
- Brand
- 100% of products
- Price
- 100% of products
- Currency
- 100% of products
- Stock status
- 100% of products
Product identifiers (GTIN, MPN or SKU)
100% of sampled products carry a GTIN, MPN or SKU.
Product identifiers (GTIN, MPN or SKU)
100% of sampled products carry a GTIN, MPN or SKU.
Why it matters
Identifiers let agents match your product to the same item elsewhere, merge reviews, and compare prices with confidence.
Product details visible without JavaScript
Name and price are in the page HTML itself.
Product details visible without JavaScript
Name and price are in the page HTML itself.
Why it matters
Many AI agents read the raw HTML and do not run JavaScript. If your price is drawn by a script, they see a page without a price.
Agentic commerce
Can AI shop your store?
Universal Commerce Protocol (UCP) profile
Published at /.well-known/ucp (version 2026-08-25). Agents can: Check out, Delivery options, Apply discounts, Build carts, Track orders, Search products, Look up products and Sign in the shopper.
Universal Commerce Protocol (UCP) profile
Published at /.well-known/ucp (version 2026-08-25). Agents can: Check out, Delivery options, Apply discounts, Build carts, Track orders, Search products, Look up products and Sign in the shopper.
Why it matters
UCP is the open standard from Google and Shopify that lets AI agents search your catalog, build a cart and check out directly, in Google AI Mode, Gemini and other agents.
What we found
- Check out
- dev.ucp.shopping.checkout
- Delivery options
- dev.ucp.shopping.fulfillment
- Apply discounts
- dev.ucp.shopping.discount
- Build carts
- dev.ucp.shopping.cart
- Track orders
- dev.ucp.shopping.order
- Search products
- dev.ucp.shopping.catalog.search
- Look up products
- dev.ucp.shopping.catalog.lookup
- catalog
- dev.shopify.catalog
- Sign in the shopper
- dev.ucp.common.identity_linking
ChatGPT Instant Checkout (ACP)
not scoredCan't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.
ChatGPT Instant Checkout (ACP)
not scoredCan't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.
Why it matters
OpenAI and Stripe's Agentic Commerce Protocol lets shoppers buy inside ChatGPT. Merchants apply through OpenAI and send a product feed.
Trust
Can AI trust your store?
Brand identity in structured data
No Organization structured data on your homepage.
Brand identity in structured data
No Organization structured data on your homepage.
Why it matters
Organization data tells agents who you are: name, logo and official social profiles. It helps them trust that your store is the real brand.
How to fix
Add Organization JSON-LD to your homepage with name, url, logo and sameAs links to your social profiles.
On Shopify: Many themes add it from the logo and social links in theme settings; fill those in.
Returns, shipping and contact pages linked
Your homepage links to returns, shipping, contact and privacy pages.
Returns, shipping and contact pages linked
Your homepage links to returns, shipping, contact and privacy pages.
Why it matters
Agents answer "can I return it?" and "how fast is delivery?" before recommending a store. Missing policies make you look riskier than a competitor.
What we found
- Returns
- Linked
- Shipping
- Linked
- Contact
- Linked
- Privacy
- Linked
Discovery
Can AI find all your products?
Sitemap lists your products
Sitemap found with product pages listed.
Sitemap lists your products
Sitemap found with product pages listed.
Why it matters
Search and AI crawlers use your sitemap to discover every product, including new ones, instead of waiting to stumble on links.
llms.txt
not scoredYou publish /llms.txt.
llms.txt
not scoredYou publish /llms.txt.
Why it matters
llms.txt is a proposed plain-text guide to your site for AI tools. No major shopping agent has said it uses it, so it does not affect your score.
What this audit can and can't see
- We sampled 3 products; the rest of the catalog can differ.
- Firewall results come from our servers; real AI agents use their own verified addresses.
- Products sampled: Women's Allbirds Flip Flop, Men's Cruiser Tweed, Men's Tree Glider
Check another store
Compare with a competitor to see who AI agents can serve better.
New audit