Agent-ready

One issue makes your store harder for AI agents to use.

10 of 13 scored checks passed · Audited Sep 26, 2026, 11:48 AM

Score card

Fix these first

The changes that make the biggest difference for AI agents.

01Fix

Brand identity in structured data

No Organization structured data on your homepage.

Fix: Many themes add it from the logo and social links in theme settings; fill those in.

Details
02Improve

Ratings and reviews in structured data

0% of sampled products publish ratings.

Fix: Judge.me, Okendo, Yotpo and Loox can publish review structured data; turn that option on.

Details
03Improve

Shipping and returns in product data

Shipping details on 0% and return policy on 0% of sampled products.

Fix: Add shippingDetails and hasMerchantReturnPolicy to each offer, or set them account-wide in Google Merchant Center.

Details

What AI assistants say about you

Live answers · not part of the score

We asked ChatGPT, Perplexity and Claude with web search on, the way a shopper would.

0 of 3

new-shopper answers name Allbirds

1 of 6

answers link to your site

Asked about your store

“Is Allbirds (allbirds.com) a good place to buy from? What do they sell?”

ChatGPT

Links your site

Allbirds sells shoes and apparel for men and women, with a focus on comfort and sustainability. Their site currently lists men’s shoes, women’s shoes, men’s apparel, and women’s apparel, and describes their footwear as lightweight, everyday shoes made with materials like wool, tree fiber/eucalyptus fiber, and sugarcane-based foam. As for whether it’s a good place to buy from: it depends on what you value. On the plus side, customers often praise the comfort and style, and Allbirds’ own site emphasizes easy returns within 30 days for eligible items. On the downside, recent third-party review signals are mixed: Trustpilot shows a middling score with complaints about customer service and durability, and BBB pages show a low rating / unresolved complaint history for the business profiles listed. Bottom line: Allbirds is a real brand with a clear product line and a loyal fanbase for comfort, but I’d be cautious if you care a lot about shipping reliability and support. If you buy, use a credit card, double-check return terms, and consider starting with one pair instead of a bigger order. If you want, I can also give you a quick pros/cons verdict or help compare Allbirds with similar brands.

Perplexity

No link to your site

Allbirds is generally a reputable place to buy if you want comfortable, lightweight, minimalist shoes, but it is not the best fit if you prioritize maximum durability or the broadest product selection. They primarily sell shoes for men, women, and kids, including styles like sneakers/runners, flats, walking shoes, and some weather-resistant options; their original Wool Runners helped make the brand well known. A few useful points: - Reviewers and editors consistently praise Allbirds for comfort, light weight, and a simple everyday style. - Some reviews and customer feedback raise concerns about durability and customer service/returns in some cases. - Pricing is typically in the roughly $95–$135 range for many adult shoes, depending on the style. - They also have retail stores, but you can buy directly from their website. If you want, I can also give you a quick “who Allbirds is best for / not best for” recommendation.

Claude

No link to your site

What Allbirds Sells Allbirds manufactures and sells footwear and apparel products for men and women, including running shoes, everyday sneakers, high-tops, slip-ons, boat shoes, flats, and sandals, as well as activewear, tops, bottoms, dresses, sweaters, underwear, and socks. Is It a Good Place to Buy From? The reviews are mixed: Positive aspects: - Allbirds earns strong reviews for exceptional comfort, light weight, and machine-washable ease, making Tree Runners, Wool Runners, and loungers reliable everyday and travel shoes - At $95–$135 they're machine washable, sustainable, and comfortable enough to wear every day without socks - Many reviewers find the products comfortable and recommend specific styles for narrow feet Limitations: - Many note limited support for long walks/runs, faster tread wear and toe holes, wool styles running warm and staining easily, narrow sizing without half sizes - The brand is good for casual wear and sustainability-minded buyers, but not ideal for heavy-duty performance or those needing robust arch support and long-term durability Customer service concerns: - Some report the service has been "decimated as a cost cutting measure" with "no interest in helping their customers" - Reports include returns blocked, double charges, and quality problems Overall, Allbirds appears to be good for casual, comfortable everyday shoes if you have narrow feet and value sustainability, but customer service issues and concerns about durability and support should be considered before purchasing.

Asked as a new shopper

“What are the best online stores to buy shoes?”

ChatGPT

Doesn't name AllbirdsNo link to your site

Here are some of the best online shoe stores, depending on what you’re looking for: - Zappos — Great all-around choice for broad selection, strong customer service, and easy returns. It’s often recommended as a top pick for everyday shoe shopping. - DSW — Good for discounts, name brands, and both online and in-store convenience. - Nordstrom — Solid for quality, dress shoes, and premium brands, with a reputation for good service and easy returns. - Brand websites like Nike, Adidas, Puma, Converse, Dr. Martens, or Johnston & Murphy — Best when you want the newest styles, full size runs, and direct-from-brand authenticity. - Foot Locker / Finish Line / Champs-style sneaker retailers — Good for athletic shoes and sneaker releases, especially if you want mainstream sports brands. - StockX / GOAT / eBay Authenticity Guarantee — Better for rare, limited, or resale sneakers, since authentication is a major feature. A quick rule of thumb: - Best overall: Zappos - Best for deals: DSW - Best for premium/dress shoes: Nordstrom or brand sites - Best for sneakers: Nike/Adidas brand sites, Foot Locker, or GOAT/StockX for rare pairs If you want, I can also give you the best online shoe stores by category: running, sneakers, dress shoes, women’s heels, wide sizes, or budget picks.

Perplexity

Doesn't name AllbirdsNo link to your site

The best online shoe store overall is often Zappos, thanks to its wide selection, strong customer service, and free shipping/returns. If you want the best store depends on your needs, strong options include DSW for value, Nordstrom for designer selection, Amazon for convenience and variety, and 6pm for discounts. Here are the most useful choices by category: - Best overall: Zappos — repeatedly ranked highly for broad selection and customer satisfaction. - Best for discounts: 6pm or DSW — both are commonly highlighted for lower prices and sales. - Best for designer shoes: Nordstrom or FARFETCH/MYTHERESA — good for premium and fashion-forward options. - Best for athletic shoes: Nike, Adidas, or Foot Locker — strongest for sports and sneaker shopping. - Best for budget/convenience: Amazon — praised for selection, price, and ease of shopping. - Best for stylish casual shoes: ASOS or END. — often recommended for trendier casual styles. If you want, I can narrow this down to the best shoe stores for men, women, sneakers, dress shoes, or cheap shoes.

Claude

Doesn't name AllbirdsNo link to your site

Here are some of the best online stores to buy shoes: Major Retailers: Foot Locker, Crocs, and Adidas continue to offer deep discounts and reliable rewards in 2026. Zappos offers an expansive selection of shoes. Full-Service Shoe Stores: DSW is one of North America's largest online shoe stores with over 500 retail stores in the United States, plus an online presence. Brands include well-known names such as Nike, Skechers, Vans, Birkenstock, Saucony, Timberland, UGG, and Gucci. DSW offers designer and everyday footwear for the whole family at attractive off-retail prices. Athletic Brands: Finish Line partners with brands such as Nike, Jordan and Under Armour and is ideal for sneaker fans and sportswear enthusiasts. New Balance is a top choice for both professional and casual athletes looking for high-quality sports shoes. Other Options: - Amazon is a great place to shop for shoes with tens of thousands of results, including well-known brands like Crocs, Adidas, Skechers, Merrell, and Nine West. - NET-A-PORTER is a great address for luxury branded shoes and showcases designer brands like Gucci, Stella McCartney, and Vetements. The best choice depends on what type of shoes you're looking for—whether you want athletic shoes, designer brands, budget-friendly options, or a wide variety of styles.

Access

Can AI agents reach your store?

100/100

Firewall lets AI agents in

Your site answered all 5 AI agents we tested.

Why it matters

Bot protection (Cloudflare, Akamai, DataDome and others) often turns AI agents away even when robots.txt allows them. Then no AI can read your prices or stock. Real agents come from their companies' own IP addresses, so treat this as a strong signal, not proof.

What we found

Normal visit (browser-like)
Answered
ChatGPT search
Answered
ChatGPT browsing for a user
Answered
Perplexity search
Answered
Perplexity answering a user
Answered
Claude fetching for a user
Answered

AI search and assistants allowed in robots.txt

Your robots.txt lets ChatGPT, Google, Perplexity, Claude, Bing and Apple read your pages.

Why it matters

AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.

What we found

OAI-SearchBot (OpenAI)
Allowed
ChatGPT-User (OpenAI)
Allowed
Googlebot (Google)
Allowed
Bingbot (Microsoft)
Allowed
PerplexityBot (Perplexity)
Allowed
Perplexity-User (Perplexity)
Allowed
Claude-SearchBot (Anthropic)
Allowed
Claude-User (Anthropic)
Allowed
Applebot (Apple)
Allowed

Fast, secure homepage

Your homepage answered in 0.6 seconds over HTTPS.

Why it matters

AI agents fetch pages while the shopper waits. Slow pages time out and get skipped.

AI training crawlers

not scored

Training crawlers are allowed.

Why it matters

Training crawlers collect data to build models. Blocking them is a reasonable choice and does not hide you from AI shopping answers, so it does not affect your score.

Product data

Can AI understand your products?

92/100

Ratings and reviews in structured data

0% of sampled products publish ratings.

Why it matters

When a shopper asks for the best option, agents weigh ratings. Reviews that only render in a widget are invisible to most agents.

How to fix

Use a reviews app that adds aggregateRating and review to your product JSON-LD.

On Shopify: Judge.me, Okendo, Yotpo and Loox can publish review structured data; turn that option on.

Shipping and returns in product data

Shipping details on 0% and return policy on 0% of sampled products.

Why it matters

"Free delivery by Friday" and "30-day returns" decide many purchases. Agents can only promise them when the data says so.

How to fix

Add shippingDetails and hasMerchantReturnPolicy to each offer, or set them account-wide in Google Merchant Center.

Products described in structured data

3 of 3 product pages have Product structured data (JSON-LD).

Why it matters

Structured data is the machine-readable version of your product page. Agents rely on it for exact prices, stock and variants instead of guessing from text.

What we found

/products/womens-allbirds-flip-flop-dusty-pink
ProductGroup found
/products/mens-cruiser-tweed-hazy-indigo
ProductGroup found
/products/mens-tree-gliders-natural-black-rugged-khaki
ProductGroup found

Price, stock and essentials complete

Name, image, description, brand, price, currency and stock status are all present.

Why it matters

An agent comparing products needs the price, currency and stock status to recommend you. A missing brand or thin description makes you lose to a competitor with complete data.

What we found

Name
100% of products
Image
100% of products
Description
100% of products
Brand
100% of products
Price
100% of products
Currency
100% of products
Stock status
100% of products

Product identifiers (GTIN, MPN or SKU)

100% of sampled products carry a GTIN, MPN or SKU.

Why it matters

Identifiers let agents match your product to the same item elsewhere, merge reviews, and compare prices with confidence.

Product details visible without JavaScript

Name and price are in the page HTML itself.

Why it matters

Many AI agents read the raw HTML and do not run JavaScript. If your price is drawn by a script, they see a page without a price.

Agentic commerce

Can AI shop your store?

100/100

Universal Commerce Protocol (UCP) profile

Published at /.well-known/ucp (version 2026-08-25). Agents can: Check out, Delivery options, Apply discounts, Build carts, Track orders, Search products, Look up products and Sign in the shopper.

Why it matters

UCP is the open standard from Google and Shopify that lets AI agents search your catalog, build a cart and check out directly, in Google AI Mode, Gemini and other agents.

What we found

Check out
dev.ucp.shopping.checkout
Delivery options
dev.ucp.shopping.fulfillment
Apply discounts
dev.ucp.shopping.discount
Build carts
dev.ucp.shopping.cart
Track orders
dev.ucp.shopping.order
Search products
dev.ucp.shopping.catalog.search
Look up products
dev.ucp.shopping.catalog.lookup
catalog
dev.shopify.catalog
Sign in the shopper
dev.ucp.common.identity_linking

ChatGPT Instant Checkout (ACP)

not scored

Can't be checked from outside: the Agentic Commerce Protocol uses a product feed you submit to OpenAI.

Why it matters

OpenAI and Stripe's Agentic Commerce Protocol lets shoppers buy inside ChatGPT. Merchants apply through OpenAI and send a product feed.

Trust

Can AI trust your store?

60/100

Brand identity in structured data

No Organization structured data on your homepage.

Why it matters

Organization data tells agents who you are: name, logo and official social profiles. It helps them trust that your store is the real brand.

How to fix

Add Organization JSON-LD to your homepage with name, url, logo and sameAs links to your social profiles.

On Shopify: Many themes add it from the logo and social links in theme settings; fill those in.

Returns, shipping and contact pages linked

Your homepage links to returns, shipping, contact and privacy pages.

Why it matters

Agents answer "can I return it?" and "how fast is delivery?" before recommending a store. Missing policies make you look riskier than a competitor.

What we found

Returns
Linked
Shipping
Linked
Contact
Linked
Privacy
Linked

Discovery

Can AI find all your products?

100/100

Sitemap lists your products

Sitemap found with product pages listed.

Why it matters

Search and AI crawlers use your sitemap to discover every product, including new ones, instead of waiting to stumble on links.

llms.txt

not scored

You publish /llms.txt.

Why it matters

llms.txt is a proposed plain-text guide to your site for AI tools. No major shopping agent has said it uses it, so it does not affect your score.

What this audit can and can't see

Check another store

Compare with a competitor to see who AI agents can serve better.

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