The state of robots.txt blocking of AI assistants
2 of 110 audited stores tell ChatGPT, Perplexity, Claude or Google's AI agents to stay out in robots.txt.
robots.txt is the first thing an AI shopping agent reads, and it is the cheapest mistake on this list to make by accident: one copied rule, one SEO plugin default, and the store disappears from AI answers while looking perfectly normal to shoppers.
113 stores audited, last refreshed October 2026.
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What we found
2 of 110 audited stores tell ChatGPT, Perplexity, Claude or Google's AI agents to stay out in robots.txt.
Indian fashion stores fail this most often: 2 of 25, or 8%.
Indian home and kitchen stores are the exception: none of the 19 we audited fail it.
3% of Custom or headless stores fail this against 1% of Shopify stores.
Stores that fail this check average 34 out of 100 overall, against 78 for the stores that pass it.
3 more stores could not be checked at all, usually because the site refused our visit.
By platform
Stores grouped by the platform we detected.
| Group | Audited | Fail | Partly | Fail rate |
|---|---|---|---|---|
| Shopify | 73 | 1 | 0 | 1% |
| Custom or headless | 34 | 1 | 0 | 3% |
| Adobe Commerce (Magento) | 3 | 0 | 0 | 0% |
By benchmark
Each list links to its full ranking.
| Group | Audited | Fail | Partly | Fail rate |
|---|---|---|---|---|
| Indian beauty and personal care | 27 | 0 | 0 | 0% |
| Indian fashion | 25 | 2 | 0 | 8% |
| Indian electronics and gadgets | 20 | 0 | 0 | 0% |
| Indian food and beverage | 19 | 0 | 0 | 0% |
| Indian home and kitchen | 19 | 0 | 0 | 0% |
Worst on this check: Indian fashion (2 of 25). Best: Indian home and kitchen (0 of 19).
Which stores fail it
All 2 are on a published benchmark list. Each links to its full report and the exact fix.
Why it matters, and how to fix it
Why AI agents care
AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.
The fix
- Any platform: Remove the Disallow rules for OAI-SearchBot, ChatGPT-User, Googlebot, Bingbot, PerplexityBot, Perplexity-User, Claude-SearchBot, Claude-User and Applebot in robots.txt, or add "Allow: /" for them.
- Shopify: Online Store > Themes > Edit code > Templates > robots.txt.liquid. Remove the rule for these agents (create the file from Add a new template if it does not exist).
- WooCommerce: In Yoast SEO or Rank Math, open the robots.txt editor, or edit the robots.txt file in your site root, and remove the rules for these agents.
Questions
- How many online stores block AI assistants in robots.txt?
- 2 of 110 audited stores tell ChatGPT, Perplexity, Claude or Google's AI agents to stay out in robots.txt.
- Why does this matter for AI shopping agents?
- AI shopping answers come from agents that read your pages when someone asks. A blocked agent cannot recommend what it cannot read.
- How do I fix robots.txt blocking AI assistants on my store?
- Remove the Disallow rules for OAI-SearchBot, ChatGPT-User, Googlebot, Bingbot, PerplexityBot, Perplexity-User, Claude-SearchBot, Claude-User and Applebot in robots.txt, or add "Allow: /" for them.
- How do I fix it on Shopify?
- Online Store > Themes > Edit code > Templates > robots.txt.liquid. Remove the rule for these agents (create the file from Add a new template if it does not exist).
- How do I fix it on WooCommerce?
- In Yoast SEO or Rank Math, open the robots.txt editor, or edit the robots.txt file in your site root, and remove the rules for these agents.
- How was this measured?
- 113 well-known stores were audited from our servers with the same check every AgentReady audit runs, most recently on October 11, 2026. 110 of them returned a result for this check.
The monthly AI shopping benchmark
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How we measured
- Every store on our public benchmark lists got the same audit as AgentReady's free check. This page counts one of its 16 checks across all of them.
- 110 of 113 stores returned a result for this check; 3 could not be checked and are left out of every number above.
- Audits ran from our servers in Singapore. Real AI agents visit from their companies' own networks, so firewall results are a strong signal, not proof.
- Lists are chosen by hand and refreshed monthly. Last run October 11, 2026.
- Run one of these stores and want it removed or re-checked? Email dev.prathapk@gmail.com.
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